Business names

How brand names were created: 4 stories from the Czech market

How did Dupetky, The Parc, Nitle and Besky get their names? Four real naming stories from the Czech market, with questions for your own brand.

Read →
Business names

What makes a good brand name? 10 perspectives from Czech practitioners

Ten perspectives from Czech naming specialists, brand strategists and designers, ordered from the brief and research to practical use and testing.

Read →
Business names

How the OverNazev.cz name generator works: from a project description to building words

Explore how OverNazev.cz combines AI-generated word stems, naming strategies, precomputed patterns and user constraints to build and sort name candidates.

Read →
Business names

How much does company naming cost, and what should you compare in a quote?

Compare public Czech naming prices by scope, checks, feedback rounds and VAT treatment, then budget separately for domains, trademarks and introducing the name.

Read →
Business names

A Czech, English or invented company name? How to choose a direction

Compare Czech, English and invented company names through your customers, markets and real uses, rather than assuming one language or naming style is always best.

Read →
Business names

How to use a company name generator and get better ideas

Give the name generator a clear project description, use length and prefix constraints deliberately, and turn the output into candidates to test and check.

Read →
Business names

A naming brief: what to prepare for a creative professional or a generator

Prepare a naming brief that defines your audience, offer, tone and constraints. Use the twelve-question template with a creative professional or a name generator.

Read →
Business names

How to test a company name before making your final choice

Test shortlisted names through spelling, pronunciation, first associations and recall. Record specific obstacles without treating a small test as proof of market success.

Read →
Business names

Naming a Czech sole trader business: using a brand and identifying the entrepreneur

A Czech self-employed entrepreneur can use a brand while clearly identifying the person behind it. Learn how to distinguish brand presentation from business details.

Read →
Business names

Domain already taken: what to do when the address for your name is unavailable

If your preferred .cz domain is taken, check its registration and use, compare alternative addresses and weigh acquisition against choosing another name.

Read →
Business names

Similar company names: what to do when a check finds a match

Found a company, trademark or brand similar to your proposed name? Gather the relevant details, describe the similarity and decide what to check or assess next.

Read →
Business names

How to search for a company name in the Czech Commercial Register

Search the Czech Commercial Register by full name, distinctive words and spelling variants, then record relevant results and understand the limits of the check.

Read →