A public price list may offer several name ideas for a few thousand Czech crowns. Another naming professional starts at fifteen thousand and refines the price according to the brief. Before deciding, establish whether you are buying the same work: a list of words, a carefully developed name or a broader project covering strategy and checks.

There is no single company naming price that applies to every project. Compare the specific scope, terms and final amount. Below are examples of public prices and questions to help you build your own budget.

Examples of public naming prices

During research on 4 October 2026, the providers' pages contained the following information:

  • Proofreading.cz: naming with 3–5 options and an available CZ domain for CZK 1,790–2,290. The option with an available COM domain is listed at CZK 2,390–2,990. The page does not specify the VAT treatment or full scope of searches for these items. Source: naming price list.
  • Marián Kábele: creating a brand or domain name for the Czech or Slovak market from CZK 15,000, with global use priced at twice that amount. The author states that he is not VAT-registered and that scope details are subject to agreement. The page also says naming is available only to existing clients. Source: prices and contact.
  • Animato: basic naming for smaller projects in the Czech Republic, indicatively from CZK 15,000, with three proposals, a domain suggestion, and trademark and foreign-language meaning searches. An expanded package for international projects is listed from CZK 55,000; it includes five proposals, domains, searches including a consultation with a legal specialist, at least three detailed consultations and a target-audience test. The page does not specify VAT treatment. Source: naming and package scope.

These are three publicly listed examples, not a market average or currently negotiated quotes. We did not contact the providers or confirm the price for a particular project. Before ordering, obtain confirmation of the amount, scope, tax treatment and service availability.

These prices do not tell you which provider will create a better name. Nor should you construct a universal price range by taking the lowest amount from one price list and the highest from another. The terms differ, and without a specific brief you do not know exactly what you are comparing.

What you pay for in naming

A name usually consists of just a few letters or words. However, the length of the result does not tell you how much work it required. Ask for the following parts to be distinguished in the quote.

Preparing the brief

The naming professional may work from a completed brief, or first help you define the customers, benefit, tone and brand boundaries. Ask whether the price includes a consultation or workshop and what information you need to provide.

Prepare your naming brief before requesting quotes. It helps providers price a similar problem. It does not guarantee a discount, but reduces uncertainty about what you need.

Creating and explaining proposals

Find out how many directions or candidates you will receive and whether they come with explanations. More words do not, by themselves, mean a better result. What matters is whether you can assess their fit with the brief and usability.

Also ask how proposals will be presented. Will you receive only a list by email, or will you discuss the reasoning and questions for further checks together?

Feedback and further rounds

Clarify in advance what happens if the first proposals do not suit you. How many rounds are included? What counts as an adjustment to the original brief, and what becomes a new project? How is additional work charged?

If you change the product, target audience or required language after the presentation, that is more than choosing another word. Agree on how to handle such changes before starting.

Distinguish spelling and pronunciation checks, domain checks, searches for similar names and professional legal assessment. The word “verification” in an offer is too broad without clarification.

Ask about specific sources, markets and deliverables. Will you receive a record of findings or simply a statement that no exact match was found? Legal assessment or representation by a specialist should not be assumed from a mention of an available domain.

What to add beyond the professional fee

List these separately in your total budget:

  • Domain: registration and future renewals, or acquiring the address from its current holder. Finding an available address and paying for it are two items; establish what the offer includes.
  • Trademark: searches, any representative's work and official fees. Related costs are covered in how much a trademark costs.
  • Visual and content work: logo, graphics, copy or other brand elements, if they are not included in the package.
  • Introducing the name: when changing an existing brand, updating the website, documents, packaging and other places where the old name is used.

Do not count the same work twice. If an offer includes a search, establish its scope before ordering another service. Equally, do not assume that paying for naming automatically pays for trademark or domain registration.

How to compare two quotes

Send the same brief and ask for answers to the same questions:

  1. What exactly is included, and what do we provide ourselves?
  2. What proposals and explanations will we receive?
  3. How many feedback rounds does the price include?
  4. Which checks will be performed, and for which territories?
  5. Who provides professional assessment of a potentially conflicting finding?
  6. What happens if we do not choose any proposal?
  7. What terms apply to using the proposals, confidentiality and delivery of the work?
  8. What is the final price, VAT treatment, payment schedule and charge for additional work?

Only then compare the amounts. A lower quote with a smaller scope may be sufficient for your project. A higher one is worth considering when it includes work you actually need. Neither price nor the number of candidates is evidence of quality on its own.

When to start with your own ideas and when to hire a specialist

If you are still exploring directions and can describe the offer, you can first develop candidates yourself. You will spend time on the brief, sorting, testing and checks. Even when creating your own name, budget for further implementation costs and possible protection.

Consider a specialist when you need help with the brief itself, are choosing across several markets or lack time to manage the whole process. When renaming an established brand, also clarify in advance which parts of the change you want one supplier to handle and which you will address separately.

For an initial exploration, you can generate ideas on OverNazev.cz. Then try selected candidates using the name-testing process and complete the relevant checks. Neither creating the name yourself nor paying for a project removes the need to decide on the basis of specific evidence.

What to request before ordering

Prepare a brief, obtain written confirmation of the scope and final price, and decide who approves the proposals. Clarify who is responsible for each check and which expenses come after selection. This gives you a budget for your project rather than an amount taken out of context from someone else's price list.